EmberBox

EmberBox is a small fitness brand who launched in 2025. I was brought on to help shape their visual identity through video, photo, and design assets. Through a series of both studio and location shoots, I helped build their brand aesthetic and voice in preperation for their launch. Beyond the shoots, I helped shape how EmberBox would look, sound and go to market. This included the brand positioning, a minimal color palette and type system, two creative concepts built around the product's quiet strength, a digital marketing funnel, production and Instagram content calendars for the launch, and print collateral for conferences.